Sonder
Paid Media Excellence
Sonder is a leading provider of employee wellbeing and safety solutions, offering 24/7 access to mental health, medical and safety support through an innovative app.
The Challenge
With a fast-growing client base and an ambitious mission to enhance workplace wellbeing across industries, Sonder had already established a mature and robust B2B digital acquisition model.
Scaling Performance
As the business scaled, so did the complexity of Sonder’s marketing requirements. The challenge was not about short-term gains or surface-level optimisation. It was about sustaining strong performance while uncovering new opportunities for growth.
B2B Context and Buyer Journey
Sonder needed an agency partner that understood the nuances of the B2B buyer journey and could work within their existing demand generation framework to enhance results without disrupting established performance.
The Solution
Dreamatic partnered with Sonder to provide specialist digital advertising and paid media services tailored to their growth objectives and operational model.
Our focus was on strengthening existing paid search and paid social strategies while identifying new opportunities for customer acquisition and engagement.
1. Paid Media Strategy
We worked closely with Sonder’s internal team to:
- Refine audience targeting
- Optimise bidding strategies
- Align media spend with high-value audience segments
2. Campaign Management
Drawing on our expertise in B2B demand generation, we managed:
- Google Ads campaigns
- LinkedIn advertising campaigns
3. Performance Systems
We applied our proven campaign management systems and processes, developed through years of hands-on execution, to sustain and elevate performance standards across all paid media channels.
4. Growth Exploration
Beyond maintaining performance, we actively tested:
- New advertising channels
- Emerging ad formats
- Alternative creative approaches
5. Collaborative Optimisation
Through ongoing analysis, reporting and strategic reviews, we continually aligned campaign activity with Sonder’s business objectives and adjusted tactics to maximise impact.
Throughout the engagement, Dreamatic operated as a strategic partner rather than a traditional service provider, integrating seamlessly with Sonder’s internal team and contributing to both immediate results and long-term success.
Impact
Our partnership with Sonder delivered sustained performance improvements and strategic growth across their B2B paid media program.
By combining Dreamatic’s paid media expertise with Sonder’s internal capabilities, we helped strengthen their acquisition engine while maintaining the flexibility required to compete in a dynamic digital environment.
Results
Tangible Growth
During FY24, we helped Sonder achieve:
- 100% year-on-year growth
- $4.2 million in pipeline generation
- 36% ROAS during the final financial quarter
Consistent High Performance
Our systems and processes delivered:
- Reliable campaign performance
- High-quality Marketing Qualified Leads (MQLs)
- High-quality Sales Qualified Leads (SQLs)
- Ongoing optimisation of customer acquisition costs
Strategic Growth Discovery
We identified and activated new growth opportunities, enabling Sonder to expand market reach while maintaining efficiency and performance.
Seamless Collaboration
Our partnership approach facilitated:
- Faster decision-making
- Continuous campaign refinement
- Strong alignment around business goals
- Shared accountability for results
B2B Expertise in Action
By working within Sonder’s existing demand generation framework, we provided strategic insight and execution that strengthened both immediate performance and long-term scalability.
Conclusion
Dreamatic continues to support Sonder’s growth through strategic paid media management and performance marketing expertise.
By combining data-driven optimisation, collaborative execution and a deep understanding of the B2B buyer journey, we have helped Sonder sustain strong acquisition performance while uncovering new opportunities for scalable growth.
Key Outcomes
- 100% year-on-year growth in FY24
- $4.2 million generated in pipeline
- 36% ROAS in the final financial quarter
- Consistently high-quality MQL and SQL generation
- New scalable growth opportunities identified and activated
- Long-term alignment between marketing performance and business growth objectives